Viva is a UK bed brand created by industry experts with over 40 years of experience, focused on delivering a comfortable night's sleep at an affordable price. At Land of Beds, we've been helping people across the UK find the right products for over 50 years. Viva's range spans mattresses, divan beds, headboards, and pillows, made entirely in the UK and backed by the National Bed Federation, with sleep trials and guarantees of up to 10 years available on selected models. Free mainland UK delivery, our Price Promise Guarantee, and expert advice are included as standard.
Browse the full range below, or read on to see which Viva category is right for you. Our team is available seven days a week if you'd like a personal recommendation.
Viva was built around a simple idea: that a good night's sleep shouldn't come with a premium price tag. Every product in the range is made in the UK and backed by the National Bed Federation, giving you a level of quality assurance that's easy to overlook on lower-cost ranges. At Land of Beds, we've spent over 50 years helping people work out which brand and category genuinely suits their needs and budget, not just which one is cheapest on paper.
Three things determine where to start when shopping the Viva collection.
| Factor | Why It Matters | What to Check |
|---|---|---|
| Product category | Viva spans mattresses, divan beds, headboards, and pillows, each solving a different part of your sleep setup. | Whether you need a full bed set or just one component |
| Sleep trial and guarantee length | Not all Viva products carry the same trial period or guarantee, some offer sleep trials of 60 to 100 nights and guarantees up to 10 years. | The specific trial and guarantee terms on the individual listing |
| Tension and filling | Viva mattresses and divans are available in a range of tensions and fillings, including memory foam and gel foam options. | Which tension and filling suits your sleeping position and temperature preference |
Not sure where to start? Speak to our team or use the quick decision guide further down this page.
Viva's range covers everything you need for a complete sleep setup. Here's a plain overview of what's available in each category.
| Category | Key Features | Best For |
|---|---|---|
| Mattresses | Foam, memory foam, gel foam, and pocket sprung options across a range of tensions | Buyers wanting a standalone mattress upgrade |
| Divan Beds | Combines base and storage options with a matching Viva mattress, available in a wide range of colours | Buyers wanting a complete, coordinated bed set |
| Headboards | Upholstered designs available in a wide range of colours to match any divan | Buyers wanting to finish off their divan bed setup |
| Pillows | Designed to complement Viva mattresses for a complete sleep system | Buyers wanting to round out their bedding alongside a new mattress |
Choose a Mattress if:
Choose a Divan Bed if:
Choose a Headboard if:
Choose Pillows if:
In our showrooms, customers new to Viva are often surprised that a UK-made, NBF-backed brand can sit at this price point, it's usually the guarantee and sleep trial terms that reassure them once they've compared it against similarly priced alternatives.
Not sure whether Viva or a premium heritage brand is right for you? Here's a plain comparison.
| Viva | Premium Heritage Brands | |
|---|---|---|
| Price point | Affordable, accessible price points across the range | Mid to premium |
| Construction | UK-made, NBF-backed, factory production | Often handmade, natural fillings throughout |
| Guarantee | Guarantees of up to 10 years on selected models | Guarantees typically 10 years or more as standard |
| Best for | Buyers prioritising value without compromising on UK-made quality | Buyers prioritising handmade craftsmanship and natural materials |
Neither is objectively better, it depends on your budget and how much handmade construction matters to you. Read our full guide: What Makes a Good Mattress?.
| What Viva Offers | Why It Matters to You |
|---|---|
| Over 40 years of expertise | Built by people who know beds, not a new or untested brand |
| Made entirely in the UK | Supports British manufacturing and shorter supply chains |
| Backed by the National Bed Federation | An independent quality standard, not just a marketing claim |
| Affordable pricing across the range | Accessible price points without compromising on UK-made quality |
| Sleep trials on selected models | Try before you commit, with trials of 60 to 100 nights available |
| Guarantees of up to 10 years | Longer-term peace of mind on selected products |
| What We Offer | Why It Matters to You |
|---|---|
| 50+ years of expertise | Deep product knowledge across hundreds of products |
| A dedicated range of Viva products | Mattresses, divans, headboards, and pillows all in one place |
| Free mainland UK delivery | No delivery charges on orders over £100 |
| Price Promise Guarantee | We'll match any like-for-like price you find elsewhere |
| 0% finance available | Spread the cost on eligible orders |
| Expert advice, 7 days a week | Real people via phone, chat, or in-store, no scripts, no pressure |
| Family-run, independent retailer | We recommend what's right for you, not what's easiest for us |
| 9,000+ verified Trustpilot reviews | Real feedback from real customers across thousands of orders |
Not sure which Viva product is right for you? Our expert team has helped thousands of customers make this decision, and there's no pressure to buy. Chat online, call us, or visit our showrooms in Cheshire and Greater Manchester. We're open seven days a week.
| How to Reach Us | What to Expect |
|---|---|
| Live chat | Fast responses for quick questions. Available during opening hours. |
| Phone | Speak directly with a Viva product expert on 01928 242829. Best for detailed advice. |
| In-store (Cheshire / Greater Manchester) | See the Viva range in person before you buy. |
| Help Centre | Buying guides, size guides, and FAQs available 24/7. |
| Question | Answer |
|---|---|
| Is Viva a good quality brand? | Viva is made entirely in the UK and backed by the National Bed Federation, an independent quality standard within the bed industry. It's positioned as an affordable brand without cutting corners on UK manufacturing. |
| Where are Viva products made? | All Viva products are made in the UK. |
| What's included in the Viva range? | Mattresses, divan beds, headboards, and pillows. See the product range table above for what each category covers. |
| Do Viva products come with a sleep trial? | Selected models offer sleep trials of 60 to 100 nights. Check the individual product listing to confirm. |
| What guarantee do Viva products come with? | Guarantees vary by product, with some models offering up to 10 years. Check the individual listing for the exact term. |
| Does a Viva divan bed come with assembly? | Assembly and old furniture removal availability vary by product. Check the individual listing to confirm before ordering. |
| What tensions are Viva mattresses available in? | Viva mattresses are available in a range of tensions, including medium and medium firm, across foam, memory foam, gel foam, and pocket sprung fillings. |
| Do you offer free delivery on Viva products? | Yes. Free UK delivery on orders over £100. Some further out postcodes may incur a charge. See our delivery information for details. |
| Can I buy Viva products on finance? | Yes. 0% finance is available on eligible orders. See our finance page for terms and eligibility. |
| How does Viva compare to premium heritage brands? | Viva sits at a more affordable price point than premium heritage brands, with factory production rather than handmade construction. See the comparison above for more detail. |
| Can I buy a Viva headboard separately from a mattress or bed? | Yes. Viva headboards are sold separately and designed to match a wide range of Viva divans. |
